Subject: Re: Re: Re: Primerica - Let's Have a REAL discussion

Comments:
: Entering Primerica I was as cynical and skeptical as anyone could get. There were many qualities to their operation I just couldn't quite understand: : 1. What's with the strong emphasis on recruiting? : 2. Why ask for $199 up front? : 3. They ask for references up front as a means to grow your office. Is that cool? : Moving along, mostly out of curiosity but also knowing I could succeed whether the company was a bit wacky or not, I progressed into the company. I promised myself (and those close to me) that as long as Primerica wasn't : -fraudulent to customers : -negligent in how they train or support me : than I will make a strong go at it. : Here's what I've uncovered thus far, addressing my initial concerns: : 1. Primerica, despite its huge sales force, got a somewhat late start to the game. In terms of competing against AmexFinAdv, EdwJones, and the 5 zillion insurance guys who already have their cheap offices staked out, they've got a LOT of market share to catch up on. They're taking a unique approach, but one which will get them (as in Citi Corp.) the best bottom line results: quantity over quality. Build TOTAL sales over "AVERAGE rep" sales. The small "losers" will eventually be weeded out, and the organization will be strong and evolved in a few years. Have new recruits recruit winners and encourage them to, in turn, recruit their winner friends. : 2. First off, I sense the $199 is nothing more a tool to prevent people from committing to joining...and then disappearing. P is confident that if they can get you started, you'll either sink or swim big. BUT they've got to get you started. The $199 is kind of your kitty in the pot, a psychological committment to get you through training. You do receive it back upon completion of the first test, and if naysayers actually took a step back and looked at the big picture, in terms of training it's a steal compared to entering other securities businesses or real estate. : 3. Calling your "references" to become business associates is indeed weird to most people and possibly something pioneered by P alone. But if aggressive expansion is their goal, it makes sense. Bringing friends, co-workers, family, etc. into your team right off the bat means you start with a bang, keep the momentum going, and spend less time recruiting. : I'll post more as I experience Primerica more. I'm glad everyone reading is exploring the company more in depth. Although it's got a fairly bad rap thus far, keep in mind it's, by most standards, the fastest growing financial services company out there right now in terms of offices per year. It's inevitably going to be under a microscope, especially since the internet wasn't a ubiqitous place to decry companies during most other FinAdv companies' hot growth periods as it is now. : Cheers, : New Rep

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