Primerica

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Posted by Jackson Matthews (207.195.209.92) on August 25, 2003 at 09:38:46:

First of all I'll start off by saying that PRIMERICA is a typical company. Their goal is to make money and keep overhead costs low. Their commission and payment structures and not much different than brokers for Prudential or Am. Express etc. what is different is the marketing approach that PRIMERICA takes.

Their marketing approach is based on an MLM business model...the marketing model itself is not a scam, BUT it does account for a 90% failure rate for people at the entry level positions. This leads to huge numbers of dissatisfied people who do SCREAM the word "SCAM" loudly to anyone who will listen. This business model also means that you significant compensation for your efforts could take years to achieve if you achieve it at all.

How they make money comes from selling products and services to consumers. For the most part these services are all competively priced and comparable to other marketed products.

One area of concern that I have noticed during the PRIMERICA training series is that most people are unaware of when it comes to how the company keeps overhead costs LOW and what the effect on each individual is.

1) By having each person sign an individual business application the company shields itself from unemployment claims. In effect you are an individual cointractor that the company is hiring to SELL products on a commission basis. So if you have a full time job and are thinking about a career change remember one benefit of being an employee is that when lay-offs occur you are entitled to unemployment compensation. This is not the case with a person who is an independent business entity.

2) Benefits...medical insurance, health insurance, dental insurance, 401K savings etc. will all need to be replaced if you leave a full-time job and pursue any independent business opportunity.

3) Don't supply names of friends and relatives to a stranger you just met who is offering you training. These people are your life line to family history, and past experiences. If you have friends and relatives that can benefit from the products and services...bide your time until you are licensed...then approach them..with THEIR best interests in mind and offer your products...

In the short term until you are licensed PRACTICE YOUR SALES SKILLS and try to bring business to the table. if you can't succeed at this level without placing your friendships and family relations at risk chances are you won't succeed in the long term in this business...

Respectfully
Jackson


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