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In Reply to: Re: Re: Primerica works if you work it! posted by Charlie on January 19, 2003 at 19:34:34: "Your target market is narrower? How many times have you not approached a potential recruit or sale because they didn't meet your "target market"? " You seem confused. "Target Market" means market that you are actively trying to service. If you find a client that is outside your target market, that doesnt mean you turn them away if you can help them. "Target Market" simply affects the clients you actively seek. PFS' target market is only lower to middle class families, hence, our "target market" is narrower than other companies. However, it is also more populous. So, what our "target" clients lack in money to invest, we make up in volume of clients. This is why most traditional firms target only upper-middle to upper class clients. Higher payoffs with less volume. Now, some financial companies want to get people INTO debt (credit cards), or won't help people with debt, and then there are some financial services companies (or independents) that will service anyone and everyone. That is what makes PFS different than everyone else - our "target market". Understand? As far as the MLM thing, I erroneously thought that "MLM" and "Pyramid" were synonyms. I didnt know that there was a technical difference between those two terms, and that is why I kept saying that PFS wasnt an MLM. I knew for an absolute fact that PFS is a legal business. As it turns out, the difference between MLM and Pyramid is that a Pyramid has no real product, 100% of all revenue is generated from recruiting, and they are actually illegal. Whereas an MLM has an actual product, and revenue can be (but doesnt have to be) generated from recruiting, and more often than not, is in fact generated from actual product sales. Mary Kay, Tupperware, etc. are all MLMs but not Pyramids because they have an actual product and revenue can be generated thru product sales, just like PFS. I posted this information, like, 2 months ago on another board. However, there are certain "mentally challenged" people (whose names begin with "J" who type all in uppercase) that dont seem to be able to read. So, now that I've re-posted it here, I hope that this certain someones Big Brother sponsor takes the time to read this message to him.
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