A company evaluates a new project that requires an initial investment of $100,000. To determine whether the project is viable, it calculates its cost of capital to be 8%. The project needs to generate at least an 8% return to justify the investment, considering the company could achieve similar returns on an investment with comparable risk.
During the board meeting, the CFO discussed the cost of capital, emphasizing its importance in guiding the firm's investment decisions and financial strategy.